Custom Audiences Enhancer is a WordPress plugin that give you the abilities to extend Facebook Ads potentiality by tracking behavioral information of your website visitors.
Custom Audiences Enhancer use advanced custom events and parameters of the Facebook Tracking pixel, sending to Facebook valuable tracking information. Once these data are sent to Facebook, you can use that information to create Website Custom Audiences (WCA) and use them to create super targeted Facebook Ads Campaigns.
From now on, in this documentation we’ll use these abbreviations:
Custom Audiences Enhancer= CAE
Website Custom Audiences= WCA
For example, you can create a super engaged WCA targeting people who visit at least 2 page of your site and scrolled 80% on them. This WCA will reach high results on Facebook, becoming viral and increasing trust with your potential customers.
Let’s get started
First of all, if you’ve NEVER created a WCA until now, you should accept the Terms for Custom Audience from your Mobile App and Website. ( here the link).
You MUST accept these Facebook Terms before use CAE plugin. If you have already created at least one WCA, don’t worry, you’ve already accepted. If not, please follow the instruction below.
If it’s the first time you use WCA, please follow the following step to let everything working.